The Stanley House
Social media that helped turn a historic venue into content people wanted to watch.
HLF Media partnered with The Stanley House, a historic wedding venue in Marietta, Georgia, to make its social media more consistent, easier to understand, and more useful for couples comparing venues.
The challenge
The Stanley House already had the history, character, and real-world experience couples look for in a wedding venue. The challenge was turning those strengths into consistent social media content that made it easier for people to understand why the venue was worth considering.
What we focused on
Make the content feel less generic, show more of what makes the venue different, and give couples more reasons to stop, explore the profile, and picture their own wedding there.
What we did
HLF Media handled the strategy, content planning, captions, scheduling, and performance tracking so the account had a clearer and more consistent direction.
Clear content pillars
We organized the content around the venue, wedding-day moments, planning questions, and seasonal topics couples were already thinking about.
Stronger hooks
We used simple, direct post ideas that gave people a reason to stop scrolling and picture what their wedding could look like at the venue.
Consistent posting
We kept the venue active with steady content instead of relying only on major updates or events to have something to post.
The results
The goal was not just to collect views. For a wedding venue, profile activity is an important next step because it shows people were interested enough to learn more after seeing the content.
Views in a top month
In its strongest month, the account generated well over 500,000 views.
Profile views
Across TikTok and Instagram, the accounts generated more than 22,000 profile views over the last year.
What we handled
The project included the ongoing work needed to keep the account active, consistent, and tied back to what couples care about when choosing a venue.